About BOJU
About Us
BOJU Co., Ltd.
Taiwan's trusted full-channel partner for beauty and daily goods brands from across Asia.
Awards & Recognition
Moments of Recognition
Our Mission
Helping Quality Asian Brands
Grow Roots in Taiwan
BOJU Co., Ltd. is Taiwan's full-channel distribution and e-commerce partner, specialising in beauty, skincare, makeup tools, and daily goods.
We serve brands from Japan, Korea, Thailand, Malaysia, and China — providing end-to-end services: import clearance, cosmetic registration, omni-channel retail, digital marketing, influencer partnerships, and data analytics.
We believe every great brand deserves a great Taiwan partner. BOJU is built to be exactly that — combining channel reach, category depth, and proprietary digital infrastructure so your brand can grow in Taiwan without guesswork.
Brand Personality
Our Four Core Traits
Professional Precision
From regulatory filing to channel negotiations, every step is executed with rigour — ensuring your brand builds a solid foundation in the Taiwan market.
Premium Quality
The brands and consumers we serve deserve the best experience — from brand presentation to customer service, quality lives in the details.
Young & Vibrant
We understand Taiwan's young consumer landscape and purchasing behaviours, helping brands resonate with the market in a genuine and energetic way.
Approachable Charm
We believe trust is built on honest communication. Working with us, you'll experience a warmth and transparency rarely found among cross-border distributors.
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Company Milestones
Our Journey
From founding in 1991 — 35 years of growing with 50+ overseas brands in Taiwan.
1991
Founded
Wholesaler
1993
Wholesaler
1996
Wholesaler
1998
Northern General Wholesaler
2000
Brand Expansion
Northern General Wholesaler
2002
Wholesaler
2005
Exclusive Distributor
2006
Nationwide Exclusive Distributor
Wholesaler
Wholesaler
Wholesaler
Exclusive Distributor
2008
Exclusive Distributor
2009
No.2 Overseas Sales Award
Exclusive Distributor
General Wholesaler
Exclusive Distributor
✦ 2009 No.2 Overseas Sales Award
Exclusive Distributor
✦ 2009 No.2 Overseas Sales Award
2010
General Wholesaler
2011
Market Exclusive Distributor
2012
Market Exclusive Distributor
2013
Exclusive Distributor
General Wholesaler
Market Exclusive Distributor
2014
No.1 Overseas Sales Award
Market Exclusive Distributor
✦ 2014 No.1 Overseas Sales Award
Exclusive Distributor
2015
General Wholesaler
2016
Exclusive Distributor
2017
Exclusive Distributor
2018
Exclusive Distributor
2019
Exclusive Distributor
Exclusive Distributor
2020
✦ Own Brand Launch
Exclusive Distributor
Exclusive Distributor
2021
Exclusive Distributor
2022
Exclusive Distributor
2023
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
2024
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
2025
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
2026
No.1 Thai Beauty Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
Exclusive Distributor
No.1 Taiwan Distributor for Thai Beauty Brands
Exclusive Distributor
Digital Transformation
Our Ongoing
Digital Upgrade
BOJU is not your traditional distributor. We are building an in-house Influencer CRM, automated sales dashboards, and a multi-channel data platform — giving every partner brand real-time visibility into Taiwan market performance.
This internal digital infrastructure — built from the ground up — allows us to operate with the transparency, speed, and precision that modern overseas brands need from a Taiwan partner.
Ready to Partner?
Ready to Bring Your Brand to Taiwan?
We welcome brands from Japan, Korea, Thailand, Malaysia, and China to get in touch and explore how BOJU can help grow your brand across all Taiwan channels.